Meet Larry and Dean, Owners of Lloyd's Tire & Auto Care
Larry joined Lloyd’s Tire & Auto Care in 1984 when his dad, Stanley Johnson, retired. He and his brother, Lloyd, were successful partners until Lloyd’s retirement in 2001. Larry is involved in many community activities including youth soccer, church, and Rotary. He is an avid runner, who has completed 20 marathons.
Contact Larry Johnson at [email protected]
Dean Schwartz joined Lloyd’s Tire & Auto Care in 1998. He created and developed the successful mechanical service side of the business. He became a co-owner in 2001 and has worked in the automotive industry since 1988. Dean is very active in his home town of Scotts Valley with his church and in helping to raise funds for local schools. He is also an avid cyclist.
Contact Dean Schwartz at [email protected]
Serving Santa Cruz County Since 1940
When Lloyd Johnson opened the doors to his small tire shop on Commercial Way, he couldn’t have imagined that 80 years later, Lloyd’s Tire & Auto Care would become one of the oldest and most reliable automotive businesses in the area. Today’s Lloyd’s is far more than that simple 1940 tire shop, featuring a large inventory of tires - plus one-stop auto care.
Though Lloyd’s is now largely a consumer serving business with Michelin as its leading brand, the original store had mostly commercial accounts with products from General Tire. Stan Johnson, Lloyd’s son, worked with his father through the early 1960s, and took over when Lloyd retired. Around that same time, two other changes would help create the Lloyd’s Tire & Auto Care you know today.
In 1960, as the business started to outgrow its original property, Lloyd made a real estate swap with the owners of Santa Cruz Lumber for the property where Lloyd’s sits today. With its convenient location, multiple service bays and large warehouse space, it was ideal for serving an expanding retail market. The other change was the start of a long affiliation with Michelin as the Lloyd’s flagship brand.
Lloyd’s was still a mostly commercial-serving operation in the early 1980s, when Stan’s son Larry and brother Lloyd began to run the business. The third generation of Johnsons saw the market trending toward imports in need of high performance tires. They adjusted their inventory accordingly, and today Lloyd’s is a tire store that also provides a range of auto care services.
Eventually Larry took over the business as brother Lloyd went off to do missionary work in places like Costa Rica, New Zealand, British Columbia, and parts of South America. In 1998, Dean Schwartz came to Lloyd’s as a part owner, developing and managing the company’s service and repair business. Since then, Larry and Dean have overseen a gradual expansion of services offered to customers.
Lloyd Sr. was raised on a farm and started in business as a farm equipment distributor. The work ethic that he learned at an early age was passed on to his son and grandsons, as well as to their employees at Lloyd’s Tire Service. He also taught the next generations to value customers and to offer them the highest levels of courtesy and honesty. The lessons he taught are at the core of what makes Lloyd’s Tire successful today.
When he first opened the doors, Lloyd Sr. may not have envisioned the state-of-the-art tire and auto service center that exists in his name today, but there is no doubt he’d be proud of the 21st Century Lloyd’s Tire & Auto Care - and the generations that followed in his footsteps.